The opening marks an important milestone in AEONMALL Vietnam’s expansion strategy. It also contributes to diversifying shopping and entertainment services while creating more employment opportunities for local residents.
This event was attended by Mr. To Anh Dung, Deputy Secretary of the Thanh Hoa Provincial Party Committee and Chairman of the Thanh Hoa Provincial People’s Committee; Mr. Le Quang Hung, Member of the Standing Committee of the Thanh Hoa Provincial Party Committee and Vice Chairman of the Thanh Hoa Provincial People’s Committee; Mr. Ohno Keiji, Executive Officer in charge of Shopping Mall Development at AEON Co., Ltd., and Chairman and CEO of AEON MALL Co., Ltd.; and Mr. Isobe Daisuke, General Director of AEONMALL Vietnam Co., Ltd. The event also welcomed representatives of local departments and agencies, business partners, and a large number of local residents.
Located in the Nam Thanh Hoa urban area, Quang Phu Ward, Thanh Hoa Province, AEON MALL Thanh Hoa has a site area of approximately 105,000 m², a total floor area of approximately 120,000 m², and a gross leasable area of approximately 52,000 m². The mall comprises five above-ground floors and one basement. It features AEON Thanh Hoa General Merchandise Store and Supermarket, together with more than 130 specialty stores covering fashion, sports, home appliances, furniture, dining, and entertainment.
Notably, approximately 60% of the stores are making their debut in Thanh Hoa Province, offering local residents a wider range of shopping choices and experiences.
Speaking at the opening ceremony, Mr. Ohno Keiji, Executive Officer in charge of Shopping Mall Development at AEON Co., Ltd., and Chairman and CEO of AEON MALL Co., Ltd., emphasized that since entering the Vietnamese market, AEON MALL has remained committed to its “Customer First” philosophy while continuously developing shopping malls that reflect the unique characteristics of each local community.
“With the concept of making AEON MALL Thanh Hoa a ‘Family and Community Hub’, we aim to create a space that is closely connected to the local community, where people can meet, enjoy themselves, and build new connections. Beyond offering a wide range of shopping and entertainment experiences, AEON MALL will continue to strengthen partnerships with local organizations in areas such as education, sports, tourism, and healthcare. We also seek to preserve and promote local cultural values, create new value together with the community, and contribute to showcasing the beauty and appeal of Thanh Hoa,” Mr. Ohno Keiji shared.
During its operations, AEON MALL Thanh Hoa plans to work with Thanh Hoa Football Club, Hong Duc University, FPT Polytechnic College, Thanh Hoa Provincial General Hospital, Thanh Hoa Provincial Oncology Hospital, and tourism partners such as Sun World Sam Son and FLC Sam Son. Planned activities will focus on sports exchanges, career guidance, practical learning experiences for students, healthcare, and destination promotion. These initiatives aim to strengthen connections between the shopping mall and the local community.
Alongside the development of its retail facilities and community activities, AEON MALL Thanh Hoa places a strong emphasis on applying energy-saving solutions, using resources efficiently, and reducing its environmental impact throughout its operations.
In February 2026, the building received provisional LOTUS GOLD certification under the green building rating system of the Vietnam Green Building Council (VGBC). Official certification is expected in August 2027.
In addition to its environmental initiatives, AEON MALL Thanh Hoa currently has a workforce of approximately 3,500 employees, contributing to employment opportunities, the growth of local commerce and services, and human resource development in the area.
The opening of AEON MALL Thanh Hoa further affirms AEON MALL’s long-term commitment to investing in and developing its business in Vietnam. By continuously enhancing service quality, providing practical amenities, and strengthening community engagement, AEON MALL Thanh Hoa aims to become a familiar destination in the daily lives of local residents and contribute to the continued development of Thanh Hoa Province.