Hirai – The new vibrant mascot of AEON MALL Hue
Character name: Hirai, a combination of “Hue” and “Mirai” (mean “future” in Japanese). This name represents the connection between Hue’s cultural heritage and modern vision, at the same time conveys AEON MALL Hue’s desire for a sustainable and prosperous future for local people.
Gender: Genderless, allowing Hirai to try on many different styles, bringing newness and appeal every time he/she appears.
Personality:
- Cheerful, friendly, approachable: Hirai not only participates in major events but also appears in daily activities at AEON MALL Hue, creating a sense of familiarity and closeness to customers.
- Understanding, dedicated: Hirai always listens and understands customers’ wishes, brings joy and satisfaction, and creates meaningful experiences.
- Lively, dynamic: Hirai is always full of energy, ready to lighten up the atmosphere and bring excitement to everyone.
Hirai design inspiration
With the message “Home of cultures” of AEON MALL Hue, Hirai is inspired by the cultural elements of Hue and Japan: Ao Nhat Binh and Inari Okami.
Hirai is an interesting and meaningful combination of the traditional beauty of Hue and the modernity of Japan. With its flexibility in style and personality, Hirai will continuously bring new and exciting experiences to customers. The introduction of Hirai is not only a new step forward for AEON MALL Hue but also a testament to our commitment to bringing good and sustainable values to the community.