According to a survey, 54% of customers indicated they would choose Staff Recommend learning about products before making purchasing decisions.

Throughout the Staff Recommend Awards 2025, employees’ in-depth product knowledge can be leveraged to help customers easily access information and enhance their shopping experience. The details of the competition are as follows:

1. Duration: March 1, 2025 – December 31, 2025 (Monthly, Quarterly, and Yearly summaries)

2. Participants: All tenants operating in 7 shopping malls, including (AEON MALL Ha Dong, Hai Phong Le Chan, Binh Duong Canary, Binh Tan, Long Bien, Tan Phu Celadon, Hue) (after the SR platform is available).

3. Content: Participating stores at the shopping malls will post product introduction articles on the website https://staff.aeonmall-vietnam.com/ to attract customers to their products and enhance their shopping experience at the mall and on the AEON MALL PLUS e-commerce platform.

4. Detailed Program Regulations and Awards:

4.1 Program Regulations:

Tenants must post product introductions on https://staff.aeonmall-vietnam.com/ including:

  • Product introduction video (mandatory)
  • Product description (minimum 100 words)
  • Clear images showcasing the product
  • Links to e-commerce (if any) within the content
  • Minimum posting frequency: 5 articles/month
  • Reviews and links to products sold on AEON MALL PLUS will be considered a bonus.

4.2 Awards:

4.2.1 All SCs’ tenants:

Awards Quantity Award structure Value
 Monthly (each SC) 30 Monthly Award for the top 3 tenants with the highest number of posts (3 prizes/ Month). AEON MALL E-voucher worth VND 500,000 (Five hundred thousand Vietnam Dong)
Quarterly

(AMVN)

 4 National 1st Prize for the Quarter based on the number of posts (1 prize/ Quarter). AEON MALL E-voucher worth VND 1,000,000 (One million Vietnam Dong)
Year

(each SC)

 1 1st Prize of the Year for the number of posts AEON MALL E-voucher worth VND 5,000,000 (Five million Vietnam Dong)
1 2nd Prize of the year for the number of posts AEON MALL E-voucher worth VND 3,000,000 (Three million Vietnam Dong)
1 3rd Prize of the year for the number of posts AEON MALL E-voucher worth VND 1,000,000 (One million Vietnam Dong)
Year

(AMVN)

 1 National 1st Prize of the year for the number of posts AEON MALL E-voucher worth VND 3,000,000 (Three million Vietnam Dong)

4.2.2 Tenants who have joined AEON MALL PLUS:

Award Quantity Award structure Value
Monthly

(AMVN)

 4 1st Prize of the quarter for Creative Content (1 prize/ Quarter) AEON MALL E-voucher worth VND 1,000,000 (One million Vietnam Dong)
Yearly

(AMVN)

 1 1st Prize of the year for Creative Content AEON MALL E-voucher worth VND 3,000,000 (Three million Vietnam Dong)
3 Consolation Prize for Creative Content AEON MALL E-voucher worth VND 1,000,000 (One million Vietnam Dong)

Among them, the Creative Content Awards will be evaluated based on:

Criteria Describe Point
Engagement Total interaction count including likes, comments, and views 45%
Content Total evaluation score for Videos/Images and Written Content from the organizers 50%
Reach to EC products Product link on the AEON MALL PLUS e-commerce platform 5%

5. Announcement of results and awarding method:

  • Announcement ime: On the 10th of each month.
  • Method: For prizes in the form of vouchers, AEONMALL Vietnam will deliver the vouchers to the stores after the Organizing Committee announces the results on the 10th of the following month.

Notes:

  • The organizing committee’s decision is final.
  • The committee reserves the right to cancel awards if fraud is detected during participation.
  • Results will be announced through the SC channel and awards will be presented at the store manager meeting.

Contact:

  • Tenants can contact the responsible SC for more information about the competition.
  • Or contact the MOD – DX department: